For years, we have been offering a chrome plating service for your wheels, but perhaps not as well known is that we can, and often do chrome plate our own inventory. This gives you the opportunity to own brand new wheels in a decorative and durable finish that is unique and also not offered from the factory. Wheel manufacturers in Japan do not offer chrome plating as a finish because it does not pass JWL standards. They will sometimes use PVD chrome (Rays' RBC, Enkei's SBC, and Work's WMB are examples) as a substitute, but viewed up close, the quality of the reflective shine is not comparable.